Meeting the skills gap: SABMiller’s 4e Camino al Progreso training program
SABMiller sells its products across Latin America through a value chain of very small retailers called tenderos from low-income communities, holding local grocery stores. By supporting these entrepreneurs with business skills, mentoring, life skills and networking, the company has accelerated their growth and social development whilst benefitting from increasing sales and improving livelihoods across its value chain. In 2013, the company launched a large-scale enterprise development program called 4eCamino al Progreso (Path to Progress). The program is introduced in this case study.