Work-based learning, in particular apprenticeships can enhance employability, notably of young people, and help to address the skills shortages to better match companies' needs. Of great benefit to learners and companies alike, these schemes also contribute to Europe's objective of ensuring sustainable growth and employment. This brochure focuses on the European Alliance for Apprenticeships launched in 2013 and addresses the challenges and possible answers of how to strengthen the quality, supply and image of apprenticeships. This is also in line with the new set of medium-term deliverables agreed at European level in the field of VET for the period 2015-2020. The brochure features examples of successful and inspiring apprenticeship and other work-based learning policy initiatives and projects across Europe.