The briefing note provides an overview of benefits of career guidance and counseling in today’s ever-changing labour market. By developing career management skills, guidance and counseling help improve economic outcomes for enterprises and career outcomes for individuals. The document emphasizes the importance of approaching career guidance from lifelong perspective. Integrating this approach into human resource management can reduce skill mismatch in enterprises and increase productivity and work satisfaction. A well-coordinated lifelong guidance system generates coherence of education, training and employability support, and, most importantly, clarifies available options for citizens.